DoubleDutch iPhone App & Dashboard

Apr 28, 2010 // Digital, Mobile, Portfolio, User Experience // Lena // No Comments

DoubleDutch is a mobile check in app available on a white label basis to companies and other organizations. It pairs game mechanics with real-world utility by providing local reviews and filtered search in tandem with the game. I collaborated on the concept for the app, and developed the userflows and final visual design with both the user and enterprise partners in mind.

The app can be skinned with custom colors and branded to suit any organization. It can deliver custom content, award organization specific achievements stickers in addition to 250 I designed for the app, offer custom local deals, and an ad-layer is in the works. The community can be siloed or opened up to the full DoubleDutch/RateItAll user base.

The DoubleDutch app itself serves as a demo for potential partners; my objective with the branding was to evoke a hip, urban feel with splashes of hot, 80s color. The base design of the app is clean and bright to serve the needs of a wide array of partners.