Portland General Store Identity & Website
For this project, I created a logo and storefront template for Portland General Store. I was given a few sites for competitive analysis and worked closely with the company’s owner to define her needs and aesthetic ideals. Her main request involved including a moose in the logo to represent the Maine locale. I designed the logo and site to evoke Americana and a degree of kitsch through typographic, texture and pattern choice. I created this site on a tight budget for my client and provided detailed documentation to help her add her own content to templates I provided.
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