X-Games Identity, Packaging & Collateral
For this project, I decided create a stencil-graffiti styled logo to relate to the demographic of the 11th annual X-Games and evoke the rebelliousness of extreme sports.
For the packaging and products I combined elements from the streets such as signs, fences, and brown paper bags with the stencil to convey the idea of tagging the city and leaving a mark. For the t-shirt I stitched a fence pattern in silver on the shirt before screen-printing the logo to provide a unique texture.
Packaging & Collateral
Leave a Reply