About

I create engaging experiences and solve problems with speed, excellence and enthusiasm. I have the versatility to be a confident leader, a collaborative innovator, and an efficient, detail-oriented producer.

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Experience

User Experience Lead at RateItAll / DoubleDutch
San Francisco, California – 2008 to present

• Product Planning, UX and Visual Design for DoubleDutch: a white label, location-based iPhone game; Created an HTML5 version of the app for distribution on Android and other mobile platforms (currently in development).
• Complete overhaul of existing web application to improve usability and expand social features; Reach has increased 50% since relaunch, from 900k to 1.5m UV/month.
• Optimized high-traffic page templates for revenue based on referral source. Solved for Shopzilla, Pricegrabber and Google Adsense to enable flexible A/B testing.
• Front-end design for all company products; Front-end development for blogs and DoubleDutch.me website.

Interactive Designer at Hallmark Cards
Kansas City, Missouri – 2006 to 2008

• Conceptualized, designed and developed microsites and e-cards; expanded e-card functionality to enable end-user photo-upload and customization options.
• Oversaw the technical implementation of products for a major licensor, by managing a collaboration between in-house animators and an external contractor.
• Led design initiatives for new audiences including Product (RED) consumers & Facebook users.
• Contributed to Hallmark’s plan of entry into mobile & social networking spaces; collaborated with a developer to create a Facebook app and managed the app’s product line.

Junior Web Designer & Developer at 21xdesign
Broomall, Pennsylvania – 2005 to 2006

• Developed, maintained and updated all projects taken on during my employ, enabling the firm to dramatically increase capacity; worked with the art director on the design of 3 of these websites.

Creative Department Manager & Art Director at Seed Ventures
Philadelphia, Pennsylvania – 2003 to 2004

• Developed websites, logos and collateral that helped this non-profit organization obtain grants.
• Managed creative department members and interviewed prospective candidates.

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Education

BFA Graphic & Interactive Design from Tyler School of Art/Temple University
Philadelphia, Pennsylvania in 2006

• Graduated Magna Cum Laude
• Earned Temple University Honors Program Certificate
• Studied Abroad in Rome

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Publications & Awards

No Plastic Sleeves by Larry Volk & Danielle Currier – 2010 (amazon)

Design School Confidential by Stephen Heller & Lita Talarico – 2009 (amazon)

Flash Goddess Runner-Up – 2007

Tyler School of Art Best Interactive Portfolio – 2006

How Magazine Self-Promotion Issue – Merit Award – 2006

Graphis New Talent Annual – 2005

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